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MTN Ghana Launches MTN Shortz – New Content Monetization Platform

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MTN Ghana Launches MTN Shortz – New Content Monetization Platform 

Last Wednesday on 8th of August 2018, creative arts players, Bloggers, content creators, web developers, The Media and others gathered at MTN Ghana head office to witness the launch of the telecommunication giant new Content monetization platform “MTN Shortz”.

MTN Shortz is an aggregated set of short-form video content, typically 10mins or less, arranged in channels that will be accessed via the MTN Play website.
Main motive for the MTN Shortz is to help creative content providers to be able to monetize their creative works through the online platform. 


This  digital platfrom will give Content creators  a chance to make short video contents, which includes comedy, animations, podcast, games and films. 

As quoted by the Acting Chief Marketing Officer of MTN, Noel Kojo-Ganson, the need to make smartphones more relevant during this digital age as the poised to create relevant contents that would inform, entertain and educate the user.

He said: “MTN Shortz is a platform that would empower our customers digitally and serve as a reference point for them to access short video contents like comedy, animation, podcast, games and Films. This platform is also expected to be revenue generating source for content developers.

“In order to boost content injection on the MTN Shortz platform and create the opportunity for content developers to monetize their creation. MTN is inviting content creators, animators, game developers, newspaper houses, movie producers, TV stations, radio stations, bloggers, social media experts to submit very innovative contents on MTN Shortz platform to participate in the MTN Shortz Challenge” he stated.


Mr. Kojo-Ganson further stated that, content should be generated locally, as they would use the platform to encourage the rich cultural heritage of Ghana.

“The MTN Shorts challenge presents an opportunity for all of us to tell the African story or share information on the Ghana’s culture and any other useful information required for life.

“Content could be on health, education and any other issue of social importance. We hope to receive very exciting and thought provoking contents from various developers,” he noted.


As part of the monetization platform, there is also going to be a competition in a form of a challenge where Applicants stand a chance of winning total cash if GHS 50,000. Thise interested in the challenge would have to logon onto mtn.com.gh/shortz and provide necessary personal details for registration from August 8 till August 27th.

The MTN Shortz portal will run after the challenge above; before that there will be workshops and training sessions that will be organized by MTN to create more awareness and educate both creators and subscribers about the MTN Shortz. 


By Barimah Amoaning Samuel 

   

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Barimah Amoaning Samuel (Chief Blogger) is a young celebrated Ghanaian Blogger, and TV&Radio Personality. Barimah is the host of Entamoty Youth Show on Class fm and a regular panelist on TV3 Spotlight show. He has a Diploma in English from WEI, u.s.a (Worlds English Institute) and has a local Diploma in Broadcast Journalism( Ghana Media School) Follow Barimah @Barimah_entamoty @Chief_Blogger on fb & IG to connect with him personally. you can contact him on +233570570892 or write him at barimah@entamoty.com for promotions, hiring&bookings

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